On October 28, 2004, Eminem got his own radio channel on Sirius satellite radio. He launches the Shade 45 channel with a gathering called the Shady National Convention, which also promotes his album Encore. Le 28 octobre 2004, Eminem a obtenu sa propre chaîne de radio sur la radio satellite Sirius. Il lance la chaîne Shade 45 avec un rassemblement appelé Shady National Convention, qui fait également la promotion de son album Encore.