On February 12, 1990, MC Hammer released Please Hammer Don’t Hurt ‘Em, his 3rd album. He sold 17 million albums and he would have spent 70 million dollars over a period of 5 years. He said he misplaced his priorities which should have been: God, his family, his community and business. According to him, his priorities have been business, business, business and business. Le 12 février 1990, MC Hammer sortait Please Hammer Don’t Hurt ‘Em, son 3e album. Il en a vendu 17 millions et il aurait dépensé 70 millions de dollars sur une période de 5 ans. Il a déclaré avoir mal placé ses priorités qui auraient dues être: Dieu, sa famille, sa communauté et les affaires. Selon lui, ses priorités ont plutôt été les affaires, les affaires, les affaires et les affaires.