On March 7, 2000, Black Rob released Life Story, his first album. In his early days his name was Bacardi Rob and he was part of a band called The Schizophrenics. Le 7 mars 2000, Black Rob sortait Life Story, son 1er album. À ses débuts, son nom était Bacardi Rob et il faisait partie d’un groupe appelé The Schizophrenics.